A bat beam science fiction green came
down from Telegraph Hill like Obi Wan's magic stick at 1 a.m. yesterday and smote the
Transamerica Pyramid spire with an Egyptian scarab. The hit took place at approximately
700 feet.
In a laser ray command post on the slope of the hill, Eugene Kenney, the Christo of
North Beach, danced a Watusi of joy as the light beam turned the yellow of a jalapeno
pepper as the scarab disappeared and the Eye of Horus appeared at the top of the pyramid.
He had just succeeded in carrying out a very big no-no.
The no-sayer was the $5 billion Transamerica Corp., which has said in no uncertain
terms that it desired to retain the secularity of its pyramid and did not wish Kenney's
ancient Egyptian eye to muck up its $32 million corporate symbol.
The conceptual artist spent a year negotiating with Transamerica brass for permission
to put the Eye of Horus on the pyramid for the King Tut exhibit. He says Transamerica gave
him a runaround. When they finally said no-no, in July, he plotted his revenge.
Yesterday during the closing days of the King Tut show, he struck. His weapon was a
$60,000, quarter-ton laser ray machine imported from New York. It projected the eye, the
scarab and other scraps of Egyptology in neon brashness on the pyramid for five hours.
In the North Beach night the beam looked remarkably like Batman's bat signal. Art
imitates art.
That Kenney pulled this off is unexpected. His biggest disappointment was that he
couldn't hustle enough krypton gas.
Krypton is like Superman's kryptonite but for real, on earth, in a gaseous form.
It makes laser beams turn red, but it's very expensive. Kenney, who went several
thousand into debt on the project, had to settle for yellow and green and a smidge of
laser violet. "It's a low-budget eye." the artist said.
The secret project went almost smoothly until residents of a cooperative apartment on
the top of Vallejo Street discovered that Kenney had smuggled the giant laser gun into
their building, had tapped their electricity to feed the monster and had plugged into the
sprinkler system for the five-gallons-per-minute necessary to cool the laser.
As Kenney and his crew were preparing to test the beam Thursday night, there was a
showdown in the laundry room.
"Let's face it, this is a luxury building," said resident Jerry Schwartzman
who had discovered the laser men while doing his laundry. "You just can't come in
here and do something like this."
Schwartzman, who is in the fruit and vegetable business, looked at the maze of heavy
electric cables plugged into the power boxes.
"You could be accused of theft of power," he said.
"If this is a luxury apartment building why are you doing your own laundry?"
demanded Kenney.
Ted Schindler, another resident, appeared. "We'll have to have a meeting of the
board of directors of the building before you go ahead," he said.
Kenney had not told the residents that the laser ray was aimed at the Transamerica
building.
It would be betting against the spread to assume the cooperative bureaucracy might
approve the artist's Star Wars revenge beaming from their building. Kenney retreated with
a Mel Brooks eyeball roll. "I'll pull out the plugs. We won't use any of your
electricity, OK?"
Kenney convened his crew in the apartment of attorney Jerrold Offstein, where the laser
and its computer linkages were assembled. Offstein's living room looked like a mad
scientist's set in a Japanese monster movie.
Norman Ballard, a laser freak from Rarefied Media in New York, who brought the laser
beam to San Francisco had an idea:
If they could get the girl next door to let them use the electrical outlet in her
apartment - sort of borrow a cup of electricity - they could run the laser without going
to the main power boxes.
It was 11 p.m. Kenney rushed out onto the balcony and began gently throwing pebbles at
the woman's window. Romeo and Juliet meets laser technology.
She stuck her head out.
"Could you drop down and talk to us about our laser gun for a minute?" he
asked.
Joanne, the neighbor, an attractive brunette speech therapist, sat in Offstein's living
room surrounded by the laser technicians in their blue jumpsuits. Red and green lights
were flickering on the control panels and the buzz-buzz of computers moaned in the
background.
Kenney explained he wanted to plug the thing into her kitchen so he could smite the
pyramid.
"We're for real," he assured her.
"I don't doubt you're for real. This is too bizarre to be made up," she said.
Joanne sighed the sigh of the good scout. "What a day. My old boy friend called
and said he's going back to his ex-wife. Then they told me they might cancel my department
at the hospital. And some guy just stood me up on a date. What else can happen? Go ahead
and plug it in."
Thus about 1 a.m. yesterday morning, the bat beam burst through the fog onto the
pyramid. Kenney planned to project the beam for five hours last night, and, God willing,
plans to repeat the performance tonight, beginning about 7:30 p.m.
There was a long silence on the phone when I told Jane Hall, the Transamerica vp for
pr, what Kenney was doing.
"Well, it's not an actionable violation of our air space, I suppose," she
said.
Hall said she would be at the Transamerica tennis open tonight and would not, herself,
be viewing the big eye on her spire.
She implied that the other Transamerica execs would probably be looking the other way,
too. But I bet you somebody takes a peek.